Case Study

Customer Feedback Directly Integrated into Microsoft Power BI

Power BI solution lets users give direct feedback without third-party software.

Business Case:

Immediate feedback is crucial to addressing customer concerns and improving products or services. To collect feedback, Power BI users have traditionally relied on third-party tools such as Google Forms, Qualtrics, and Survey Monkey.

To simplify collecting customer feedback in Power BI reports, we developed a solution that is directly integrated into Power BI and allows users to export data in various file formats.

Key Challenges:
  • Create an easy-to-use solution to capture user survey input in Power BI.
  • Allow users to export data in desired file formats.
  • Allow users to edit the collected charts and data.
  • Allow users to customize the survey template to suit specific needs.

Solution:

We created an HTML form that is integrated into Power BI, allowing users to add feedback data directly into an existing database.

Key Highlights:
  • Feedback form integrated directly into Power BI.
  • Ability to export editable data in any file format.
  • The form includes a pre-made template for easy implementation.
  • Users can export data to Excel or PowerPoint in a grid format.
Figure 1: Feedback form example

We created our feedback solution using Power BI CLI tools. The feedback form supports short answers, paragraphs, drop-down menus, text, photos, and video fields. Users simply enter information in the data input fields and click “Submit.” After the data is submitted, it is passed as a parameter to an API call. At the API level, the input data is added to the existing database.

Figure 2: Feedback form back-end

Business Outcome:

Our feedback solution allows users to collect customer feedback directly in Power BI and export the collected data in a single click. Users no longer must rely on third-party software for customer surveys.

Outcome Highlights:
  • Saved time by creating a survey solution that users can configure to meet individual needs.
  • Reduced dependency on third-party software for customer feedback.
  • Users can export data to Excel or PowerPoint with a single click.
Click here to learn more about our Power BI expertise.